Server-Side Monitoring Vs. Pixel Monitoring - Which is Better?
Tracking conversions across multiple platforms is a daily struggle for eCommerce marketing professionals. As personal privacy regulations get stricter and browsers limit tracking capabilities, precise data ends up being more challenging to catch.
Pixels are very easy to set up, but can be blocked by ad blockers and personal privacy devices. That's why marketing experts are turning to server-side tracking services like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is an information collection approach that takes the worry of collecting and processing user information off the client's web browser. This causes far better efficiency, boosted user experience, and the ability to adhere to data privacy guidelines.
By packing a monitoring manuscript straight on the web server, S2S tracks communications without relying upon third-party cookie or pixel tags. This makes it much less susceptible to inaccuracies due to browser restrictions and ad blockers and offers much more control over what data is shown each vendor.
It likewise allows companies to categorize data characteristics based on function and legal grounds, which makes it simpler to adhere to data privacy laws. However, implementing S2S Tracking requires a large investment in hardware and software along with specialized employees. This makes it a pricey alternative for smaller brands. Furthermore, the preliminary setup can be time-consuming. However, once the system is running, it can deliver exact information to all advertising and marketing networks in real-time.
Advantages of S2S Postback URL Tracking
Consequently, it delivers dependable conversion tracking for iGaming associates to maximize projects, minimize squandered ad spend and raise ROI. It additionally provides exceptional accuracy and reliability contrasted to Pixel Monitoring which is why it's the favored technique for a lot of affiliate platforms, networks and marketers.
Pixels are very easy to establish as they just need a piece of HTML code in the conversion web page, nevertheless they are frequently limited by internet browser constraints (e.g. cookie-blockers and Safari ITP) leading to incorrect tracking and much less specific acknowledgment. Additionally, pixels can be easily obstructed by ad-blockers, causing data visualization for marketers privacy issues for users. S2S is a far more reputable and precise tracking approach that gets rid of cookie-based limitations and makes certain customer data protection while additionally supplying enhanced security attributes for scams prevention. This makes it a wonderful option for high-stakes campaigns and application installs where an exact conversion count is crucial. S2S can likewise deliver extra exact attribution information for mobile projects and ad distribution.
Drawbacks of S2S Pixel Tracking
Pixel monitoring works by positioning a piece of HTML code on your website that sends out data to the advertisement platform. It's relatively very easy to set up yet is prone to safety and security risks like being obstructed by ad blockers and being inaccurate as a result of web browser setups like limiting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion details directly from the analytics system's server to the customer's gadget. This improves monitoring accuracy and enables businesses to record offline conversions such as phone calls or in-store purchases. Server-side tracking is additionally much more safe and secure and assists businesses abide by strict information protection legislations like GDPR or CCPA.
As privacy policies come to be much more restricting and web browsers restrict tracking capabilities, marketing experts need a far better way to check their campaigns. This is why much more marketers are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side monitoring is the method to go with data-driven marketing. It bypasses internet browser restrictions, ad blockers, and privacy settings to collect and send real-time conversion data to analytics platforms. It is extra dependable, safe and secure, and accurate than pixel monitoring and provides services more control over their data collection procedures.
With ad stopping and personal privacy rules obtaining much more stringent, marketing experts are searching for choices to traditional pixel tracking. Server-to-server monitoring is one alternative that offers considerable advantages over pixel tracking. It's even more durable, future-proof, and enables you to record a larger quantity of conversion data throughout systems. However, it needs a substantial investment in facilities and technological expertise. Thankfully, options like RedTrack deal ready-made servers that can incorporate with significant analytics systems without the need for comprehensive advancement sources.